Poisoned Mind: Social Media in the 21st Century
David Thrussell
According to an article on the website of ‘Radio Free
Europe’, a nondescript modern 4-storey building on Savushkina Street, St.
Petersburg, houses the innocuously titled ‘Internet Research Centre’.
Inside the building operate government controlled and tasked
teams of professional ‘trolls’. Spread across approximately 40 rooms, the
trolls prowl the Internet in 12 hour shifts, generating pro-Kremlin comments
and ‘gaming’ Internet forums and online conversations.
St. Petersburg blogger Marat Burkhard recently came forward
to describe the apparent covert activities in detail. Burkhard describes his
co-workers as “politically illiterate young people” who must be briefed on
current topics at the beginning of each shift and continually supervised.
At this point it would be pertinent to note the source of
the article – Radio Free Europe – notoriously a CIA funded propaganda outlet
for decades (now financed, more obtrusively, through the State Department and
‘private donors’). While only the congenitally naive would doubt the veracity
of the article’s basic claims, what is (unsurprisingly) lacking is context.
Whether financed and operated by Russia’s intelligence agency FSB, or some
other shadowy enclave, it is estimated that the entire Russian security
establishment currently operates with just one twentieth (1/20) of the US
equivalent (not even including the UK and other close Western allies).
What that means, in a nutshell, is that for every Internet Research
Centre in Russia, the CIA/NSA/GCHQ/private contractor nexus would be operating
the equivalent of (at least) 20 such centres. Flooding the social media
networks, news and other sites of their domestic populations with thousands
upon thousands of comments, posts, disruption, disinformation and propaganda
bullets every day. Salvos in an escalating, but largely unseen, ‘Information
War’.
Furthermore, recent reports cite the development of software
that actually scours the web, automatically switching between user
names/identities and generating propaganda, provocations and automated comments
as it goes. Coupled with Google’s recent announcement of A.I. software that can
discern (Google’s version of) ‘the truth’, it doesn’t take much imagination to
envisage any online expression of ‘untruth’, ‘heresy’ or ‘dissent’ being
automatically swamped beneath a torrent of managed obscurity, cyber-troll bile,
distraction and chicanery.
Seismically underreported, similar allegations about the
‘troll farms’ or ‘web brigades’ of the West (such as GCHQ’s ‘77th Brigade’)
have barely surfaced in the blinding mass of ‘Snowden Revelations’. Chilling
images (reportedly leaked from internal GCHQ presentations) document operations
in ‘virtual communities’, ‘social identity theory’, ‘herding’, ‘mimicry’ and
the ‘psychology of deception’. Much of the language used seems best suited to
neutralising dissent and activism in the ‘target’ (domestic) populations (and
not the lame-duck excuse of ‘fighting terrorism’).
As an astounding amount of human activity and intercourse
migrates online, public spaces empty and forums/social media fill with a new
species – homo digitalis – a being safely cubicled and shepherded into approved
opinions, paradigms and navel gazing.
Accordingly, corporations now view social media and online
social networks as their plaything and happy-hunting-ground – each ‘like’,
‘trend’, ‘tweet’ and online action the precious raw material to map, direct and
monetise consumer behaviour. Edward Bernays (pioneer marketeer, nephew of
Sigmund Freud and author of the seminal text Propaganda) could hardly have
dreamed of the marketing, perception management and social engineering
possibilities now available at the press of a few attractive and
endorphin-stimulating keystrokes. Today’s brave new keyboard-warrior looks an
awful lot like yesterday’s plantation indentured servant or herd of cattle (in
sleek, Apple designed ergonomic garb).
A plethora of research (let alone common sense) suggests
that our reliance/addiction to social media and its associated devices is
already having a profoundly deleterious effect on basic cognitive skills, human
interaction, attention spans and functional intelligence. Factor in a cocktail
of narcissistic personality disorders and body dysmorphic disorders (with a
chaser of smartphones and other hand-held devices) and humankind looks at last
set to plunge over the precipice of unfathomable stupidity.
Doubtlessly technologists (and the teams of psychologists
who work for them), minutely design every latest gadget to further exploit the
very human weaknesses of vanity and the desperate need to be endlessly and
pointlessly distracted. A chronically self-obsessed, trivialised generation
(like no other generation before it) of ‘selfie’ snappers and banal ‘tweeters’
is the technocrat’s utopia.
Disinterested, disenfranchised and disengaged from the
outside world, ‘Generation Now’ (the iGeneration) have become tyranny’s best
enablers – politically, philosophically and spiritually ineffective – vapid
consumers and mindless infants. Delivering themselves up ‘freely’ to the
corporate-military-complex – their every mood, ‘status’, location, relationship
and conversation accessible in real time or stored in vast information vaults
secreted away in distant desert bunkers.
The very architecture of social media seems intrinsically
designed to be nothing more than a gargantuan electronic trap to collect as
much data, biometric and psychological information as possible about the
population.
Facebook’s notorious ‘experiments’ in ‘emotional contagion’
and political herding become even more sinister when placed in their rightful
context. Despite Facebook’s chummy image and branding, ostensible founder Mark
Zuckerberg has made it clear in numerous interviews his desire to mould a
future of what can only be described as pure techno-totalitarianism. A
consumer’s/user’s every action and thought mediated through the ‘safe’
interface of Facebook – always surveilled, always stalked and tabulated –
available to corporations and intelligence agencies at all times. ‘Dangerous’
physical interactions minimised and discouraged.
Whilst Facebook may have a hidden nativity story, its birth
secretly shepherded by funds channelled through In-Q-Tel (the CIA’s venture
capital arm), the same in fact may also apply to the very foundational
platforms of the Internet itself. Recent research by journalist Nafeez Ahmed
has revealed the cosy (symbiotic even) relationship between (‘Don’t Be Evil’)
Google and the entire American intelligence apparatus. Mediated through a
decades-old shadowy group known as the ‘Highlands Forum’ – leading
technologists, corporate heads and intelligence chiefs have met privately
innumerable times to cross-pollinate innovations, strategies and policy.
Ahmed makes it clear that the entire contemporary
surveillance landscape may well have been seeded through the Highlands Forum,
as business and the secret state pursue their (remarkably similar) aims. Much
like the unspoken ‘revolving door’ that operates between the Pentagon and the armaments
industries – the board members and senior officials of Google, Facebook and
alike have the striking habit of being familiar faces from the recesses of the
Pentagon, CIA, NSA and so on. So ubiquitous is this limited personnel pool,
that ultimately the question must be asked whether Google and Facebook are
simply not just clandestine arms of the national security state.
(developed apparently
to protect communications in case of a devastating nuclear conflict at the
height of the Cold War) are naturally products of ARPA (the predecessor of
today’s DARPA) the research and development arm of the Pentagon.
Does it take the mind of a paranoiac to wonder whether
decades of social engineering research, think-tank profiling and Rand
Corporation policy directives, coupled with the natural desires of bureaucrats,
tyrants and salesmen (control of a captive market), has finally produced the
perfect homogenised and pasteurised Panopticon Supermarket? An online, and
global, Stepford village.
The only rational reaction to such a possibility is
disconnection. To remove oneself from the insidious web of trivia, celebrity
inanities, prefabricated media events and puerile conversation. Escape from the
moronic matrix. But who has the courage to do that?
And anyway, I’ve got to check on the status update of my
friend’s friend’s friend of a friend’s friend…
About the Author
David Thrussell is a poet trapped in the body of a
hillbilly. Or a hopeless romantic hidden in the twisted frame of a dark
electronic musician. Late at night Thrussell fantasises that actually he lives
next door to Hieronymous Bosch in Medieval Europe and has hallucinated the
whole dreadful modern era while suffering from acute ergot poisoning. We are
not entirely convinced that this is not the case. The world knows him (if it
knows him at all), as the creator of a seeming multitude of obscure recordings
(Snog, Black Lung and Soma among others) and film scores. He has written
previously for Wax Poetics, Fortean Times and numerous other publications.
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